As you develop your marketing plan of attack, there are three types of mailing lists you want to keep in mind. Each will be used for a different marketing purpose and to target a different type of customer or prospect base.
print remains a critical component in today’s fast-paced, “what’s in it for me?” world. And while e-marketing is a necessary component in our multi-channel marketing environment, 1:1 print brings benefits that electronic media just can’t touch.
Every Door Direct Mail (EDDM) can be a cost-effective direct marketing method that allows you to geographically target your message to every household within defined neighborhoods.
Identifying appropriate direct marketing strategies for your business may seem like a daunting task, but it really boils down to your goals. Like online advertising, direct marketing options are plentiful—from leaflets to brochures—all of which share a common goal: to adorn a prospect’s refrigerator rather than their trash bin.