How much do you charge? We don't have a budget for an outside agency.
We don’t charge any agency fees. We simply execute marketing projects where and when you need us. Direct mail, Program Guides, Camp Guides, appeals, video. You name it and we tackle it. Think of us as an extension of your marketing department, and if you don’t have a marketing department then you’re looking at it! 😁
Heck, if we use you then the Y wouldn't need "me-the-marketer", right?
Wrong. We’re here to assist, not replace. YMCA marketers use us wherever assistance is needed. Maybe they're short handed creating a Facebook advertising campaign or sending a direct mailer out. Many marketers juggle way too many things to do them all effectively and consistently and track what works and what doesn't. We assist and work in the background or the foreground, however you see fit. You're the boss!
We don't have our own marketing department. How can you work with us?
No worries! We can help you create a plan that's within your budget. For one simple monthly fee all of your promotions and marketing can finally get done consistently. No long term contracts. Contact Bruce for more information at (914) 380-7510.
Are your designs brand compliant?
Yep. We follow the brand guidelines.
Anything new these days worth talking about?
Yes. With the latest changes in cookie-free online advertising, consider the newer techniques that include advertising directly in the homes of your members and prospects over their WIFI network. You can display ads and videos on TVs, computers, phones and any device connected to a home’s WIFI.
Also think about advertising to the customers of your competitors. You can advertise on their mobile devices and at their homes.
“Working with Proforma Edge was easy, from helping with ideas to creating design…they were able to walk us through a campaign step by step. We were happy with the result.”
How do you know who to send direct mail to?
We target households based on different criteria for each YMCA that we work with. Sometimes we'll mail to all households within a Y's service area and sometimes we'll target specific households. Factors such as size of service area, budget and timing all affect the final campaign target, which we work with you on the entire way.
Do you have any designs and campaigns ready to go?
Yes. We will insert your content into the relevant areas of our pre-designed layouts. Final designs will all comply with the YMCA brand guidelines. This guarantees a cost effective campaign and increased speed to market.
Do you create custom campaigns?
Yes! We're glad to create a custom campaign just for your Y or group of Ys to use. Only your Y or association will have access to these designs if you wish.
How does the Facebook advertising work?
Think of Facebook ads as digital billboards. They can be a cost effective way to expand your reach in your community. We typically run advertising for at least 6 months. All of your Facebook ads will comply with Facebook guidelines and will be compatible across desktop and mobile devices.
How long does it take to get a mailing into households within my service area(s)?
A good rule of thumb is to allow 2-3 days for us to go back and forth with design edits. Once you approve the designs, it takes about 2-3 weeks to print and mail your piece. So all together, it's safe to guesstimate 3-4 weeks from start to finish. And we have hundreds of printing plants across the country to help with speed to market.
Are you able to mail from your office to my service area? I thought you have to be a local provider?
We are a national organization and mail to all neighborhoods in the United States from hundreds of commercial printing facilities across the country. Rest assured that wherever your YMCA is located, we can service your marketing needs seamlessly. And we use our non-profit permit so don’t worry about messy postal paperwork.